Furever Home is a national campaign during the month of October 2017 in honor of national Adopt a Shelter Dog Month. The campaign is designed to raise awareness of animal rescue and help shelter pets find the homes they deserve.
The program is comprised of two specific aspects:
Donation: First, during the month of October, the brand will donate $250,000 in equal amounts to three rescue organizations: Big Dog Ranch Rescue, the American Society for the Prevention of Cruelty to Animals (ASPCA) and North Shore Animal League.
Sweepstakes: The second aspect of the program is comprised of a sweepstakes in which consumers can register their purchases of Nutrish product(s) for the chance to win one of four prizes, including a grand prize of $25,000 and a free year supply of Nutrish dog or cat food, and three smaller prizes of $5,000 and a free year supply of Nutrish dog or cat food.